LAUNCH HARRISONBURG  – Powered by CO.STARTERS is a ten-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn business ideas into action and turn a passion into a sustainable and thriving business. CO.STARTERS is the premier national model that powers vibrant communities by equipping starters and leaders with the strategy, tools, and relationships needed to thrive. Learn all about the CO.STARTERS model at

Our first LAUNCH HARRISONBURG cohort launched in December 2019. Fourteen entrepreneurs came together to learn and grow over the 9-week period. Two successive LAUNCH cohorts have taught prospective entrepreneurs how to plan, launch and grow their businesses….all from other successful entrepreneurs.

Our next LAUNCH HARRISONBURG cohort starts August 3rd! Apply by July 21. 


Who Is It For?

If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, LAUNCH HARRISONBURG – Powered by CO.STARTERS is for you. The only real prerequisites are (1) having an idea you’re ready, willing, and excited to share and pursue and (2) a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment. If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

What To Expect?

LAUNCH HARRISONBURG is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by two facilitators who are experienced entrepreneurs, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

Your Facilitators

Tisha McCoy-Ntiamoah is the Founder and President of PrePOPsterous. She is a certified CO.STARTERS facilitator. Tisha co-facilitated the first LAUNCH HARRISONBURG cohort in 2019.

Chris Ashley is the Founder and Director of Collegiate Customs and Local Print House. He is a certified CO.STARTERS facilitator. This is the second cohort that Chris has co-facilitated.

Cohort Curriculum

During LAUNCH HARRISONBURG, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the ten weeks, we’ll cover the following topics:

  • Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)
  • Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)
  • Week 3: Finding the Right Solution (Benefit, Advantage, Starting Small, Branding)
  • Week 4: Getting the Relationship Right (Marketing & Messaging, Getting, keeping and growing customers)
  • Week 5: Building Blocks (Starting Small, Distribution, Revenue, Typical Sale, Price)
  • Week 6: Structures and Systems (Legal and Accounting)
  • Week 7: Discovering the Bottom Line (Startup Needs, Fixed and Variable Costs, Break-Even Point)
  • Week 8: Financial Modeling (Break-Even Point, Sales Projections, Cash Flow)
  • Week 9: Planning for Growth (Growth Plans, Goal Setting, Celebration Prep)
  • Week 10: Cohort Celebration and Pitch Night/Sharing Your Story

Course Details

In General

LAUNCH HARRISONBURG – Powered by CO.STARTERS lasts ten weeks, meeting one weeknight a week. LAUNCH is led by two proven and successful entrepreneurs. So you will be learning from those that have been there, done that! The cohort will also feature guest speakers providing guidance on marketing, accounting, incorporating and more.


LAUNCH HARRISONBURG’s total course fee is $175 for city residents and $275 for non-city residents. The course fee includes all of your course materials.

Program Dates

Starting August 3rd, the cohort will meet every Wednesday evening from 6:00pm – 9:00pm for ten weeks.


The Perch at Magpie co-working space. The meeting space is located beside Magpie Diner.


Application Guidelines

Whether you just have an idea, have been working on a business concept for a while or are an owner of an existing business, we encourage you to apply. Residents and businesses inside and outside of Harrisonburg are welcomed to apply. You will need a well-articulated description of the product or service you offer (or plan on offering) and a description of your consumer, client, or target audience. We’re looking for entrepreneurs that represent a diverse range of sectors and backgrounds.  This is a competitive application process, as space in the cohort is limited.

Deposit & Registration

Payment of the course fee is required on or before August 1st. A payment plan is available. Once the cohort begins, payment is non-refundable.


Applications must be received before the end of day, July 21st.