LAUNCH HARRISONBURG  – Powered by CO.STARTERS is a nine-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn business ideas into action and turn a passion into a sustainable and thriving business. CO.STARTERS is the premier national model that powers vibrant communities by equipping starters and leaders with the strategy, tools, and relationships needed to thrive. Learn all about the CO.STARTERS model at costarters.co/about.

Our first LAUNCH HARRISONBURG cohort was in winter 2019/2020. Fourteen entrepreneurs came together to learn and grow over the 9-week period. Two successive LAUNCH cohorts have taught prospective entrepreneurs how to plan, launch and grow their businesses….all from other successful entrepreneurs. Stay tuned for details on our next LAUNCH HARRISONBURG cohort, coming in Spring 2022.

Who Is It For?


If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, LAUNCH HARRISONBURG – Powered by CO.STARTERS is for you. The only real prerequisites are (1) having an idea you’re ready, willing, and excited to share and pursue and (2) a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment. If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

What To Expect?


LAUNCH HARRISONBURG is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by a facilitator who is an experienced entrepreneur, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

Curriculum – Summer 2021 Cohort


During LAUNCH HARRISONBURG, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the nine weeks, we’ll cover the following topics.

  • Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)
  • Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)
  • Week 3: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)
  • Week 4: Building the Model to Scale (Starting Small, Distribution, Revenue, Typical Sale, Price)
  • Week 5: Strengthening Your Structure (Business Structures, Licenses, IP, Hiring)
  • Week 6: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point)
  • Week 7: Accounting for Growth (Break-Even Point, Sales Projections, Cash Flow, Accounting)
  • Week 8: Planning for the Future (Raising Capital, Growth Plans, Goal Setting, Pitch Prep)
  • Week 9: Cohort Celebration and Pitch Night/Sharing Your Story

Course Details


In General

LAUNCH HARRISONBURG – Powered by CO.STARTERS lasts nine weeks, meeting one weeknight a week. LAUNCH is led by two proven and successful entrepreneurs. So you will be learning from those that have been there, done that! The cohort will also feature guest speakers providing guidance on marketing, accounting, incorporating and more.

Pricing

LAUNCH HARRISONBURG’s total course fee is $125 for city residents. The course fee includes all of your course materials.

Program Dates

To be determined.

Location

To be determined.

Applying                                                                                                                                                                                          


Application Guidelines

Whether you just have an idea, have been working on a business concept for a while or are an owner of an existing business, we encourage you to apply. Residents and businesses inside and outside of Harrisonburg are welcomed to apply. You will need a well-articulated description of the product or service you offer (or plan on offering) and a description of your consumer, client, or target audience. We’re looking for entrepreneurs that represent a diverse range of sectors and backgrounds.  This is a competitive application process, as space in the cohort is limited.

Deposit & Registration

Payment of the course fee will be due five (3) days prior to the start of the course. Once the cohort begins, payment is non-refundable.

Deadline

To be determined. This is a competitive selection process.