LAUNCH HARRISONBURG  – Powered by CO.STARTERS is a ten-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn business ideas into action and turn a passion into a sustainable and thriving business. CO.STARTERS is the premier national model that powers vibrant communities by equipping starters and leaders with the strategy, tools, and relationships needed to thrive. Learn all about the CO.STARTERS model at

Our first LAUNCH HARRISONBURG cohort launched in December 2019. Fourteen entrepreneurs came together to learn and grow over the 10-week period. Three successive LAUNCH cohorts have taught prospective entrepreneurs how to plan, launch and grow their businesses….all from other successful entrepreneurs.

Our next LAUNCH HARRISONBURG cohort will start on March 20, 2023.


Applications are due by end of day February 26th.   

Who Is It For?

If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, LAUNCH HARRISONBURG – Powered by CO.STARTERS is for you. The only real prerequisites are:   (1) Having an idea you’re ready, willing, and excited to share and pursue

(2) A commitment to show up each week with a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment.

If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

What To Expect?

LAUNCH HARRISONBURG is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by two facilitators who are experienced entrepreneurs, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

Your Facilitators

Amanda Presgraves uniquely integrates her expertise across food and wellness, business, athletics, community development and mindset as a World-Class Professional USA Off-Road Triathlete and Ultra-Runner, author of “The NonRecipe Book”, business + athletic mindset coach, innovation specialist, and local + regional food system consultant. Amanda’s work connects the ways we eat, think, move and live. In the heart of Harrisonburg, you can find her charging the mountain trails and slinging nourishing snacks with her furry companion. Amanda is a certified CO.STARTERS facilitator.

Jairemy Drooger is a co-founder of CT Assist, a nationwide cardiac surgery healthcare staffing company. He is the founder of MSL Consulting an organization that provides executive coaching and supports small to midsize businesses and nonprofits with strategy, alignment and internal operating systems. Jairemy is also a co-founder of The WellMent Company an employee engagement and well-being organization that is a certified B Corp. He currently serves as the CEO of Feel Good Always, Inc. and is the Director for the Center for Innovation and Leadership at Eastern Mennonite University. Jairemy is a certified CO.STARTERS facilitator.

Cohort Curriculum

During LAUNCH HARRISONBURG, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the ten weeks, we’ll cover the following topics:

  • Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)
  • Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)
  • Week 3: Finding the Right Solution (Benefit, Advantage, Starting Small, Branding)
  • Week 4: Getting the Relationship Right (Marketing & Messaging, Getting, keeping and growing customers)
  • Week 5: Building Blocks (Starting Small, Distribution, Revenue, Typical Sale, Price)
  • Week 6: Structures and Systems (Legal and Accounting)
  • Week 7: Discovering the Bottom Line (Startup Needs, Fixed and Variable Costs, Break-Even Point)
  • Week 8: Financial Modeling (Break-Even Point, Sales Projections, Cash Flow)
  • Week 9: Planning for Growth (Growth Plans, Goal Setting, Celebration Prep)
  • Week 10: Cohort Celebration and Pitch Night/Sharing Your Story

Course Details

In General

LAUNCH HARRISONBURG – Powered by CO.STARTERS lasts ten weeks, meeting one weeknight a week. LAUNCH is led by two proven and successful entrepreneurs. So you will be learning from those that have been there, done that! The cohort will also feature guest speakers providing guidance on marketing, accounting, incorporating and more.


LAUNCH HARRISONBURG’s total course fee is $175 for city residents and $275 for non-city residents. The course fee includes all of your course materials.

Program Dates

Beginning on March 20th, the cohort meets Monday evenings from 6:00pm – 9:00pm.


The Perch at Magpie – 85 W. Gay Street, Suite B, Harrisonburg


Application Guidelines

Whether you just have an idea, have been working on a business concept for a while or are an owner of an existing business, we encourage you to apply. Residents and businesses inside and outside of Harrisonburg are welcomed to apply. You will need a well-articulated description of the product or service you offer (or plan on offering) and a description of your consumer, client, or target audience. We’re looking for entrepreneurs that represent a diverse range of sectors and backgrounds.  Participants must be at least 18 years old. This is a competitive application process, as space in the cohort is limited.

Deposit & Registration

Payment of the course fee is required before the first session. A payment plan is available. Once the cohort begins, payment is non-refundable.


Applications must be received by end of day, February 26th.