Black & Brown Owned Business Growth Program (B³)

The October 1st cohort is full. We are now accepting participation forms for the January 1st cohort.

B³ is a holistic approach to growing Black and Brown Owned Businesses in Harrisonburg and Rockingham County. Additionally, B³ seeks to create a welcoming culture that will attract new black and brown owned business ventures and will encourage increasing investment from our existing black and brown owned businesses.

B³ blends a combination of comprehensive business support including business plan development or improvement, marketing guidance, technical assistance, micro-loans, small grants, mentorship and networking support. B³ utilizes a phased assistance approach, customized to the businesses current stage and needs. B³ cohorts are launched every three months.

Eligible Participants

  • B³ is open to any existing black and brown owned business located in Harrisonburg or Rockingham County. The business must be at least 50% owned by a black or brown individual.
  • B³ is open to any black or brown individual residing in and seeking to start a business in Harrisonburg or Rockingham County.

To apply to join the January 1st cohort, complete the B³ Participation Form by clicking here.