Regional Retail Market Analysis

A person onstage introducing the presentation of the market analysis.

In 2017, the City of Harrisonburg partnered with Harrisonburg Downtown Renaissance, Rockingham County, James Madison University and the Shenandoah Valley Small Business Development Center to undertake a regional retail market analysis.  With funding from the Virginia Department of Housing and Community Development, the partners selected The CLUE Group to conduct the study.  During the process, CLUE and the partners met with businesses and local stakeholders to solicit feedback on the state of the retail climate.  In addition, the partners conducted a survey of local residents and JMU students to discover their retail spending habits.  CLUE Group then set about to conduct their analysis.  Fast forward to January 2018, the CLUE Group returned to Harrisonburg to present their study.  The full report can be read here:

Harrisonburg-Rockingham Co Market Study