Retail Market Analysispeirce2023-04-20T14:42:43-04:00

Regional Retail Market Analysis

In 2017, the City of Harrisonburg partnered with Harrisonburg Downtown Renaissance, Rockingham County, James Madison University and the Shenandoah Valley Small Business Development Center to undertake a regional retail market analysis. With funding from the Virginia Department of Housing and Community Development, the partners selected The CLUE Group to conduct the study. During the process, CLUE and the partners met with businesses and local stakeholders to solicit feedback on the state of the retail climate. In addition, the partners conducted a survey of local residents and JMU students to discover their retail spending habits. CLUE Group then set about to conduct their analysis. Fast forward to January 2018, the CLUE Group returned to Harrisonburg to present their study. The full report can be read here:

Harrisonburg-Rockingham Co Market Study

“Harrisonburg provides an ideal context for the highly technical work we perform for the U.S. Government. We are ideally located next to many excellent colleges and universities, which provide exceptional talent, and close enough to DC and Northern Virginia that we can conveniently interface with our customer and partners. To me, it comes down to quality of life. Our employees have very short commutes and there are a plethora of activities in the area that suit almost every interest.”

Mike Goertzen, Sr. Program Manager, Serco

“As Rocco considered options for our expansion, we were pleased with the partnership that Harrisonburg Economic Development provided as we worked our way through plan reviews, permit approvals, and inspections. It was helpful to have an ombudsman guiding us through the process. We are excited that we have the opportunity to continue to grow and invest in Harrisonburg.”

Fontaine Canada, President, Rocco Building Supplies