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Developing content for advertising and social media on a regular basis can be challenging. Using frameworks developed by the SV SBDC and tools from GrowthWheel®, you will create a simple yet comprehensive Marketing Plan ready to implement in the New Year.
In this workshop, we will cover:

  • Essential Elements for Content Marketing
  • Budget, Strategy and Editorial calendar
  • Measuring for Success

Presenter Allison Dugan has more than 25 years’ experience in Marketing and is a GrowthWheel Certified Business Advisor with the Shenandoah Valley Small Business Development Center.  GrowthWheel is a dynamic toolbox for decision making used in both start-ups and companies in growth mode.  SV SBDC Advisors help entrepreneurs get focused, set agendas, make decisions, and take action.