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Nationally renowned marketing expert and small business strategist, Jon Schallert of the Schallert Group, will lead this dynamic workshop that will give business owners the tools for leveraging the opportunities in these customer shifts. Schallert is highly sought after for his ability to help entrepreneurs tweak their business models and boost profits by strengthening their web presence and transitioning to experience-based businesses.

Business owners will learn how to become a destination business – both online and in-store.  In addition, attendees will:

  • Get the strategies to make sure customers can find you.
  • Discover ways to create an engaging and sales-driving website.
  • Hear what creative businesses around the nation have done to defy impossible customer markets and attract people from miles away by creating an experience-based destination.
  • Find out how to offer more than a transaction in order to become a destination – whether meal delivery subscriptions are eating into your dining room sales or Amazon is clicking away at your bottom line.

When: Feb. 27, 2018 from 8:00 am – 3:30 pm (agenda coming soon)
Where: JMU Madison Union Ballroom 170 Bluestone Dr., Harrisonburg, VA 22801
Cost: $50 for Rockingham County and Harrisonburg City businesses; $75 for out-of-area businesses. A hot buffet lunch and coffee are included.
Register: Register by Feb. 25, 2018. Register Now!